Sr. Director, Marketing Lead, Roctavian

Location:  San Rafael, California Category: Commercial Operations

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Description

Who We Are

BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.

Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.

Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we’ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.

Our Culture

Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

POSITION OVERVIEW
This is an exciting opportunity to join the newly formed ROCTAVIAN Business Unit to lead a global marketing team (with accountability for global and strategic markets marketing) and provide vision and leadership necessary to develop and execute a growth strategy for BioMarin’s innovative gene therapy, approved in US and EU.  The Marketing Lead is responsible for the development and execution of the BU’s brand strategy and sales and marketing tactics with an emphasis on increasing market share and sales growth through cost-effective customer acquisition and demand generation activities across our strategic markets. 
 
This role will report directly to the ROCTAVIAN Business Unit Head, and serve as a key member of the Business Unit Leadership team, with a high degree of visibility across commercial and cross-functional leadership. Influence and collaboration within commercial and across functions are critical to be successful in this role.  Demonstrated leadership, strategic, operational, organizational, problem solving, communications, and project management skills are required.  Strong results orientation and a sense of urgency to get things done are critical.  This professional is a disciplined risk-taker and is comfortable in a dynamic commercial organization.  Must be creative and adaptable to unique and changing situations, be goal-oriented, know how to set aggressive, achievable targets, be a self-starter, and motivate internal cross-functional teams as well as third-party vendors and agencies.  Candidates will need to be comfortable with ambiguity and working in a lean environment.  Strong cross collaboration and teamwork skills are essential.
 
KEY RESPONSIBLIITIES
Brand Leadership
  • Lead the marketing function and commercialization efforts for the Business Unit (global and strategic markets accountability), for the immediate and long-term commercial growth and sustainability; with an emphasis on near term market penetration.    
  • Lead forum for brand strategy development, content co-creation, evaluating metrics and managing brand performance and facilitating best practice sharing​
  • Identify and monitor select brand metrics including but not limited to market share, promotional ROI/effectiveness, customer and segment penetration, and channel effectiveness.
  • Create, optimize and align content plan and channel strategy and Global Media plan to support HCP and patient engagement across strategic markets, in partnership with Digital Strategy team 
  • Foster performance driven culture in marketing team  
  • Champion for the brand across commercial and the broader organization 
  • Represents Commercial as required in Executive presentations, governance committees and in development of IR narrative.
  • Ability to identify and drive LCM opportunities across organization; as aligned to organizational goals                       
 
Marketing Execution
  • Develop and implement innovative marketing solutions that target key customer segments and drive sales growth across strategic markets, with emphasis on US.
  • Direct partnering/engagement with selling team and patient support team to ensure rapid transition of leads
  • Collaboratively engage with global and local community stakeholders including healthcare professionals, patient advocacy groups and patients to ensure integration of their perspectives into all plans. 
  • Use data-driven insights to make informed decisions and adjustments to marketing plans.  
  • Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media).  Monitor and analyze campaign performance to optimize results and achieve sales targets. 
  • Manage, coach and support career growth of direct reports and teams. 
  • Manage the marketing budget effectively, ensuring resources are allocated to high-impact activities. 
  • Track and report on marketing spend and ROI. 
MINIMUM REQUIREMENTS 
 
  • 15+ years of professional marketing experience (US and global) in biotechnology or pharmaceuticals and a BA/BS in Business or Life Sciences (MBA preferred); rare disease experience preferred. 
  • Competitive market experience required; experience in market access/sales a plus
  • Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic and high-pressure environment, flexible and adaptable to a changing environment 
  • Operates quickly and decisively in a fast-paced, demanding environment
  • Track record of leadership success interacting at all levels of a matrix organizations cross-functionally and cross-geography 
  • Excellent interpersonal skills with a track record of effectiveness and collaboration as a team player and result-oriented project leader able to develop strong professional relationships with stakeholders and manage conflict 
  • Strong leadership and decision-making skills 
  • Self-starter who demonstrates energy and enthusiasm, bringing a positive solution-oriented approach to challenges with ability to prioritize and focus work and team  
  • Confident and influential presenter, adept at engaging senior leadership
  • A passion for improving patient and business outcomes 
  • Has leadership experience with direct reports 
  • Ability to travel 35% of time (domestic and international) 



Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.

Equal Opportunity Employer/Veterans/Disabled

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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